The Brief
To create the visual identity for an equine supplements brand called PILOT. With a total of 6 products in the range, the founders wanted their company to appear focused, trustworthy and premium.
The Solution
Research into the horse supplements category made it apparent that the market was not particularly design savvy. In order to make Pilot stand out, the packaging and visual identity is modern, clean with a deep and rich colour palette that stands out from its more clinical-looking competitors.
Inspiration for the identity came from Pegasus, a mythical winged divine horse, and one of the most recognised creatures in Greek mythology.
