The Brief
Cantails was created by brothers Myles and Kit Donneky, who wanted to deliver mixologist-approved cocktails-in-a-can into the retail market. They wanted their packaging to not just be eye-catching, but to also show off their offering of natural ingredients.
The Solution
An illustrative route which brings to life the products’ quality ingredients and bold flavours.
Introducing a ‘Big C’ identity system and combining it with illustrations and pastel colours that scream flavour. The redesign resulted in the brand being approved by a major supermarket and a huge boost in social media engagement.